Etiquette and International Protocol

The London Season Academy


In a fast booming and multinational city like Dubai, the necessity for professionalism and acceptable behaviour varies from one culture to another. Over the years, the need to understand diverse international codes of conducts has grown significantly as more expats have relocated to this popular emirate and surrounding countries.

The London Season has been the heartbeat of upper class British society for over two-hundred years and is synonymous with tradition, and both British and international codes of conduct. In 2005, The London Season expanded globally through Royal Connections and a unique series of charitable private tours, through which it reached out to support global causes. As part of the growth momentum, The London Season Academy was established to offer the grandeur of British etiquette worldwide, through a range of courses and programmes aimed at corporates, academia and the public.

A first of its kind, The London Season Academy is a joint venture between The London Season and Al Tamimi Investments, and has opened its doors to serve the needs of global protocol and etiquette among professionals and any individuals interested in further developing their self-confidence.

The London Season’s first academy in the Middle East has combined the world-renowned etiquette of the western world and applied it to Dubai and its neighbouring regions.

Find out more about The London Season Academy and people behind the concept at