Education Marketing Specialist

Job Summary

The Marketing Specialist is responsible for the planning and execution of all marketing activity for the Hummingbird and Ora brands and its respective centres.  The Marketing Specialist is focused on ensuring high-quality marketing deliverables, 1st time, every time. In this role, you are both champion of the brands as well as having a key responsibility to fulfil enrolment and revenue targets via lead generation and marketing activity.

Specific Duties & Responsibilities

Developing strategic marketing plans for the Hummingbird and Ora brands and each individual centre in conjunction with the Centre Managers

Understanding and finding new business and markets to enter on behalf of the business

Understand new ways to enter the insurance market within Dubai

Understanding the industry and its competitors

Preparing presentations with the ATI Marketing Team

Negotiating contracts with Clients and ensuring deals are closed on behalf of the business

Receiving KPIs from the Head of Healthcare on a yearly basis and monitoring these to ensure they are being met

Preparing the competitor analysis report and provide to the Head of Healthcare monthly

Resolve any customer complaints on behalf of the business

Ensuring the Client Care Team are responding to queries within the correct timeframe

Monitor the lead conversion rate weekly

Contacting potential clients to establish rapport and arrange meetings.

Planning and overseeing new marketing initiatives in conjunction with ATI marketing team

Researching organizations and individuals to find new opportunities.

Increasing the value of current customers while attracting new ones.

Finding and developing new markets and improving sales.

Attending conferences, meetings, and industry events.

Developing quotes and proposals for clients.

Training personnel and helping team members develop their skills.

Job Qualifications and skills

A minimum of 5 years’ experience working within a Sales role

A degree in business management or equivalent

Key Competencies

Outstanding communication

Strong Writing Skills

Creative thinking



Digital mindset

Detail orientated

Highly Organised

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